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Moving at the Speed of Fashion

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Moving at the Speed of Fashion

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British retailer optimizes warehouse utilization with PFlow VRC

British online fashion and cosmetic retailer ASOS plc, has played a pivotal role in shaping the transformation of the fashion industry in today’s digital era. With its innovative approach to online retail, ASOS has established itself as a global fashion destination for millions of style-conscious individuals. Founded in 2000 as “As Seen On Screen,” ASOS aimed to provide affordable and on-trend fashion to young adults.

What sets ASOS apart is its online-only model, which allows customers to browse and purchase clothing, accessories, and beauty products from the comfort of their own homes. By leveraging the power of the internet and embracing e-commerce, ASOS has transformed the way people shop for fashion, making it a digital fashion pioneer.

As a successful internet retailer, ASOS’ distribution facilities are characterized by state-of-the-art material handling technology, their expansive size, and their high operational speed and accuracy.

Power and Motion and PFlow Partner To Do The Heavy Lifting

As part of an ASOS project based in Atlanta, GA, ASOS’ London office contacted Power and Motion Industrial Sales, seeking assistance with creating a solution for transporting pallet loads of clothing from the receiving dock to locations within a 3-story mezzanine and back to the shipping area. Lifting pallet loads to the different mezzanine levels via forklift was neither efficient or safe.

After several meetings with ASOS and onsite visits to the facility to fully understand the business needs, Power and Motion engaged PFlow Industries to design and manufacture a 3-story mezzanine lift that would meet their stringent quality standards and provide reliable and lasting service for transporting goods from the receiving area to the multi-level mezzanine.

Project Overview
Atlanta, GA
3-Story Mezzanine Lift

  • M Series, 2-Post Mechanical Lift
  • 26′ Vertical Rise
  • 3 Levels of Service
  • 40 FPM Travel Speed

“A successful project relies on the crucial partnership between the customer, dealer, and manufacturer.”

– Mike Strapp, President Power and Motion Industrial Sales 

Turnkey Solutions That Provide Lasting Results

Power and Motion served as the single point of contact for PFlow and ASOS on this project and provided a comprehensive equipment and turnkey installation package that incorporated all necessary permitting and local inspection compliance.

The installation of the mezzanine lift eliminated the use of forklifts for transporting materials to the mezzanine, enhancing both worker safety and operational efficiency. The mezzanine lift has provided a swift and efficient method for transporting products to storage, and when required, to the shipping department.