PFlow Industries, Inc.
Since 1977, PFlow has been solely devoted to the design and manufacturer of vertical reciprocating conveyors (VRC’s) material handling equipment, systems, and specials. As the VRC pioneer, PFlow has led the industry from the start.
414-352-9000
6720 N. Teutonia Avenue Milwaukee, WI, 53209 USA

414-352-9000

6720 N. Teutonia Avenue
Milwaukee, WI 53209
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A Sugary Sweet Lifting Solution for Peeps & Company

CANDY RETAILER
Bloomington, MN

Marshmallow PEEPs®, a product of Just Born, Inc., have been a popular novelty treat for over 60 years. When the company opened their Peeps & Company retail store at the Mall of America in Bloomington, MN, they needed a safe and efficient means of moving materials between two levels. They found the best solution to be a D Series Hydraulic lift made by PFlow Industries.

The Challenge

The 2,500′ store, situated adjacent to the mall’s amusement park, offers shoppers an energy-filled atmosphere complete with candy, apparel, accessories, and gifts. These items need to be continually stocked in order to meet the demands of the high-traffic location, making efficiency a primary concern. The lift needed to provide a quick means for storage and retrieval given the fast-paced retail environment.

Given the space constraints of the facility, there were few viable options to transport merchandise from the lower level where product was received to the second floor storage space. Without a through-floor lift, employees would have to manually haul merchandise up and down the stairs, a potentially severe safety hazard.

The company was also looking for an economical solution that would provide a low cost of ownership and not put a significant dent in the bottom line.

 

Retail Merchandise Hydraulic Lift - PFlow

The PFlow Solution

PFlow worked alongside Minnesota-based material handling experts, the Pugleasa Company, to determine the best solution for Peeps & Company and knew the D Series Hydraulic VRC would make perfect sense.

“We see this particular situation quite often and have become experts at quickly determining the most appropriate solution,” says PFlow Mark Beggs, former PFlow employee.

Because employee and product safety were crucial, the company knew that continuously bringing merchandise manually up and down stairs was not feasible. With its 1,000 lbs. capacity, large amounts of product can be moved at once, eliminating the need for multiple trips. The potential for injury and damaged product are significantly reduced.

Creating efficient access to the storage area was also a priority. The 4’ x 4’ x 7’ carriage can be loaded with merchandise and then, at the press of a button, be raised by direct-acting hydraulic cylinders up to the second floor storage area where product is retrieved and stored for future use. The lift enables the store to maintain a sufficient level of stock and reduce weekly shipping requirements. A quick turnaround time for replenishment allows employees to spend more time on the sales floor interacting with customers and less time in the back room.

The D Series delivers years of continuous use with minimal annual maintenance, making it the cost-effective answer Peeps & Company was looking for.