Bob Pfleger and Herb Ruehl

PFlow founder Bob Pfleger (left) with Herb Ruehl atop the Huffy plant in downtown Milwaukee where one of PFlow's first VRCs was being installed.


Since 1977 PFlow has been devoted to the design and manufacture of safe, vertical material handling equipment. Instrumental in creating the vertical conveyor market, PFlow has led the industry from the start.

"Before we could build a business, we had to create an industry".
Bob Pfleger, PFlow Founder

We were FIRST to offer...

  • Custom lifts to meet your vertical material handling needs
  • Safe, efficient VRCs
  • Automated VRC systems
  • Mechanically driven unit employing lift chains
  • Four-post design for added capacity and size
  • Patented LevelDeck carriage leveling system
  • Patented DeckLock safety system
  • Extended warranty program - the most impressive in the industry
  • Guaranteed code approval
  • Guaranteed delivery

We were the FIRST manufacturer to...

  • Sit on the ANSI/ASME B20.1 Board Committee
  • Continuously have active R&D and testing programs

First of all, nobody knows vertical lifting better than PFlow. With 16,000 world-wide installations, we are far and away the market leader and innovator. From simple, two-level vertical lifts to multi-level, multi-directional automated lifting systems, nobody can match PFlow's level of experience, engineering know-how and customer support.

When it comes to vertical reciprocating conveyors (VRC's), PFlow Industries was the first in the industry and we intend to remain the best in the business.

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