PFlow Industries, Inc.
Since 1977, PFlow has been solely devoted to the design and manufacturer of vertical reciprocating conveyors (VRC’s) material handling equipment, systems, and specials. As the VRC pioneer, PFlow has led the industry from the start.
6720 N. Teutonia Avenue Milwaukee, WI, 53209 USA
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Milwaukee Waterfront Deli and PFlow Deliver

Milwaukee, WI

A few minutes before noon folks in downtown Milwaukee start to ponder where to grab lunch. One of those locations frequented by many is the Milwaukee Waterfront Deli; a historic two-story building with theatric murals, a gourmet deli display case and views of downtown.

But like many historic building, challenges arise. The challenge deli owner Jeremiah “Jere” Pandl ran into was that the narrow facility provided minimal space to run its operation and accommodate customers. So he called PFlow.

PFlow designed a dual chain mechanical lift, also referred to as the continuous conveyor, a pipe lift or the “deli” lift. Servers place orders in the individual baskets on the first level, with the push of a button, the basket travels upstairs and customer meals are delivered on the discharge conveyor. During travel, the dual chains help keep the baskets level.

Not only does the design help conserve space and keep the lunch hour moving smoothly, it also provides a convenience to customers as they walk upstairs.


  • Custom Mechanical Pipe Lift
  • 18” Vertical Rise
  • 2 Levels of Vertical Rise
Continuous Conveyor for Deli Sandwich Delivery - PFlow